Cereal Box Reconstruction

Fall 2019
Advised by Randall Sexton

This project deepened our understanding of core concepts of graphic design through a deconstruction and reconstruction process of content from a cereal box of our choosing.


The deconstruction phase

While keeping the content to its core was the same, I experimented with imagery, scale, color, and form in order to create a new narrative. The cereal I chose was Lucio Oh’s, a cereal inspired by a character from the video game Overwatch. Lucio is known for being fast and his ability to speed up his teammates. The new narrative emphasizes a whimsical perspective of the character’s speed. I deconstructed all content to basic geometrical shapes and placed them on a 22x18 poster.

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After, I replaced all shapes with a combination of imagery from the cereal box and other imagery related to the new narrative. The angles, arrows, and italic type supports the narrative of movement throughout the poster.

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I then translated the poster back into the form of a unique cereal box, having the form also comply with the newly established visual language.

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